Hype
and Market
TeamX
|
|
|
|
|
|
|
|
|
|
|
Hype Cycle
A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies.
Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happen with the introduction of new technologies.
There are five phases of the Hype Cycle. The terminology is explained below.
Technology Trigger – product launch or
other event that generates significant press and interest
Peak of Inflated Expectations – a frenzy
of publicity typically generates over-enthusiasm and unrealistic expectations;
there may be some successful applications of a technology, but there are
typically more failures.
Trough of Disillusionment – technologies
enter the "trough of disillusionment" because they fail to meet
expectations and quickly become unfashionable; consequently, the press usually
abandons the topic and the technology
Slope of Enlightenment – although the
press may have stopped covering the technology, some businesses continue
through the "slope of enlightenment" and experiment to understand the
benefits and practical application of the technology
Plateau of Productivity – a technology
reaches the "plateau of productivity" as the benefits of it become
widely demonstrated and accepted; the technology becomes increasingly stable
and evolves in second and third generations; the final height of the plateau
varies according to whether the technology is broadly applicable or benefits
only a niche market
The
following images are based on the industry and consumer views and interests of
telematics.
Click on link below for more information:
http://www.itu.int/ITU-T/worksem/ict-auto/presentations/s2-dornan.pdf
|
|
|
|
|
|
|
|
|
|
|
This site is ©
Copyright TeamX 2006-2007, All Rights Reserved
Steve's free web templates